Taking a look at the 50 best bike shops in the US, I was reminded that bike shops are truly a local, independent business phenomenon. There are no big box bike retailers (thank God) and if there were, they surely wouldn't make this list.
These are small businesses providing us the advice, great equipment, and great service that keeps us spending the majority of our biking time where we should - with two wheels under us. These small businesses typically pay credit card processing fees between 2-4%. It occurred to me that paying in cash is a small way to show a little extra support. So the next time you're at our local bike shop - bring cash.